IRS Market and Research Company outlined the impressive results of the countries that marketed themselfs or their main tourist cities as capitals of culture and tourism or as world best tourism destinations.
Receiving the report, European Council on Tourism and Trade President-Professor Dr. Anton Caragea remarked that: I am so happy to see how previously unknown and un-marketed destinations receive mass media limelight and are pro-pulsed as emerging tourist destination.Diplomats from this nation`s are having their tasks made easier, as their countries are propelled on the top nations stage and economic growth and investment.
Development and country branding are coming as the result of a long-term program based on World Best Tourist Destination or World Capital of Culture and Tourism prizes and designation.
I receive countless expression of gratitude for our support from leaders, politicians and ambassadors, who are finding their exertions much facilitated by tourism seal of approval of ECTT, but the most moving are the stories of the people`s who find jobs and opportunities, that other ways would have not existed.But now their life are richer and more dignified, this is the transforming power of country branding via culture, history and tourism.
This is internationalization and nation branding achieving their best results!
Ashgabat-World Capital of Culture and Tourism and Turkmenistan capital received an impressive mass media coverage in television spots and printed press and radio shows in value of more than 16 million euros and Dushanbe, Tajikistan capital, obtained a media coverage of more than 21 million euros, reflecting their cultural achievements and world capital of culture and tourism status.
World Best Tourist Destination status brings also free publicity in articles, television of more than 50 million for Laos People`s Democratic Republic, around 30 million for Zimbabwe and the top is lead by Ethiopia who benefited of a publicity coverage of more than 60 million euros.
What is more important than just the figures, mentioned in the marketing report, is the fact that: these countries will benefit for years and years to come by their achievements as world best tourist destination or world capital of culture stated Mr. Radu Alexandru, communication unit chief of European Council on Tourism and Trade.
The reports finding are limited to october 2015, while tourism promotion and branding is an ongoing process that can never be fully accounted for declared the european official.
Laos-World Best Tourist Destination for 2013. Glamorous ceremony in Vientiane!