EUROPEAN JOURNAL OF TOURISM AND TRADE
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  • CAMBODIA-WORLD BEST TOURISM DESTINATION IN 2016

MINISTER OF TOURISM OF ZIMBABWE, ACADEMICIAN WALTER MZEMBI OUTLINES HIS PROJECTS FOR COMBATING TERRORISM 

2/24/2016

 
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_Hon.Walter Mzembi, receiving Academic regalia in Harare Ceremony for Zimbabwe World Best Tourist Destination in 2014.





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Academician Walter Mzembi, the longest serving minister of tourism on African continent on behalf of Zimbabwe government, continues to showcase the continent powerful research and thinking potential and the role that ministries of tourism ought to play in promoting tourism on a global scale.


In an interview to ITN, the Zimbabwean Minister of Tourism and European Tourism Academy member, Walter Mzembi presented the main features of the XXI century major provocation against tourism: terrorism.

Academician Walter Mzembi marked the fact that: in the world of today, no country is safe from terrorism,  from United States, California and New York to Paris the terrorism has become a sad companion of our existence:


„ I find it tragically ironic that the greatest advances by mankind in fast travel and easily accessible information technology, IT, have also facilitated the rapid growth and spread of the deadly horror of terrorism” stated Minister Mzembi.


In a surprise solution finding, Zimbabwe Minister of Tourism marked on the words of United Nations Secretary General, Ban Ki Moon, tourism as the only answer:  “As we travel, let us engage with other cultures and celebrate human diversity” and the tourism is offering the chance to cut the grass root recruiting tool of terrorism: ignorance and falsehood:  „My point is that when humanity stands together, not on the basis of hard power, but on the basis of its humanness, fundamentalist terrorism can eventually be defeated”.

The full text of the interview of Zimbabwe Minister of Tourism and Hospitality, Walter Mzembi, was presented to the diplomats attending Ambassadors Meeting and Working Lunch on Tourism on 9th February 2016 at European Council on Tourism and Trade.



The Hon Minister of Tourism and Hospitality Industry, Eng. Dr. Walter Mzembi (MP) has been unanimously re-elected to the position of the Chairman of the United Nations World Tourism Organization (UNWTO) Regional Commission for Africa (CAF) during the 57th CAF meeting that took place on 14 September 2015, Medellin, Colombia on the occasion of the 21st Session of the UNWTO General Assembly.

African countries (54 of them), endorsed Hon Minister Mzembi’s re-election demonstrate confidence that African countries have on Zimbabwe to continue providing leadership in the transformation agenda of the tourism sector in Africa.

In May 2014 for his achievements in tourism industry and for obtaining for Zimbabwe World Best Tourist Destination status, Hon. Walter Mzembi become the first African minister to seat in the European Council on Tourism and Trade Academy.

Ghana’s Tourism patron, Elizabeth Ofosu-Adjare, paid tribute to Zimbabwe for leading the fight to rebrand the African tourism sector.

“You have done us proud and a good job in delivering what we have been waiting for so long. We support you and want to see an additional commission established to superintend our tourism sector, biodiversity and aviation issues as they are interconnected to the tourism economy,” Ofosu-Adjare said.

Her comments were mirrored by other ministers from the Seychelles, Zambia’s permanent secretary in the ministry of Tourism and officials from other countries reports Zimbabwe Press.

The full ITN interview of Academician Walter Mzembi can be read by clicking here

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ZIMBABWE TOURISM REGISTERS WORLD RECORD HIKES IN VISITING TOURISTS IN 2014 and 2015     

8/26/2015

 
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Definitely Zimbabwe tourism fortune gets a turn around after the country is registered as the winner of WORLD BEST TOURIST DESTINATION AWARD for 2014 by world leading tourism institution-European Council on Tourism and Trade.


The subsequent visit of European Council on Tourism and Trade delegates has given courage to international companies and tourist alike that the country is safe and secure for tourists.


This perfect mixture of tourism promotion, receiving the highes tourism accolade and the visit of european tourism executives lead by ECTT President Dr. Anton Caragea catapulted the country into the tourism stars of Africa. 


We have registered an increase in annual earnings to $1,5 billion after an improvement in international sentiment, said.  Zimbabwe Tourism Authority, chief executive Karikoga Kaseke.

This is coming from tourism bringing only $827 million to the state revenues which is almost an 80% increase in tourism related revenues.



Visitors are flocking to Victoria Falls in record numbers, after the visit of European Council on Tourism and Trade President and his retinue and this is a sure sign that Zimbabwe tourism is turning a corner, an industry leader says. 


Latest figures reveal hotel occupancy rates at Victoria Falls are  hitting an all time high, sitting at 77.6 per cent last month, compared to 62.6 per cent during August last year. 
Ross Kennedy said the boom in tourists had impacted across all sectors, from 2 star to 5 star accommodation, and big hotels to exclusive boutique properties.


Most performance benchmarks, including revenue earned and visitor numbers, had been smashed during the month of August.

The figures are based on industry data across ten Victoria Falls hotels, including the Elephant Hills Hotel, Kingdom Hotel, Victoria Falls Safari Lodge, Victoria Falls Hotel and the A’Zambezi.



Bookings for 2014 and 2015  were very healthy and the number of different countries where visitors are coming from is steadily growing, further enhancing demand and reputation, he said.

The data showed most visitors to the Victoria Falls Safari Lodge were from the United States, followed by Australia, the United Kingdom and Zimbabwe. “It all adds up to a bright picture ahead,” Mr Kennedy said.



 “In comparison to current world tourism trends, these statistics are simply staggering, and a powerful reminder of the positive impact that a strong tourism industry can have on an economy.”


EUROPEAN COUNCIL ON TOURISM AND TRADE PRESIDENT-PROFESSOR DR. ANTON CARAGEA announces ZIMBABWE as FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURISMDESTINATION FOR 2015 

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PRESIDENT ROBERT MUGABE HAILED AS A WORLD LEADER IN TOURISM PROMOTION

6/17/2015

 

On March 18, 2015 will be celebrated for the second time, across the world, the International Day of World Protected Areas and National Parks.

After being held for the first time last year at the indications of European Council on Tourism and Trade Last, efforts are made to proclaim it as the International Day at the 70th General Assembly of United Nations (UN).

In 2014 the day was dedicated to the efforts in tourism and environmental protection of Peoples Democratic Republic of Laos and in 2015 the model of tourism and protection of national parks of Zimbabwe will be highlighted.

The Day of 18 March is to be marked every year to underline the importance of world protected areas and natural parks in the conservation of bio-diversity, in promoting environmental protection and awareness and avoiding economic exploitation and depletion of this areas.
According to the decision from 18 March 2013 of European Council on Tourism and Trade President Office, each year on 18 March, the world will celebrate world protected areas and natural parks and will raise awareness of the importance of every country establishing such areas and register them in a word data base and to control the economic activities in this areas and also support and promote tourism in this areas as a powerful economic promotion tool.

The decision decree of European Council on Tourism and Trade President, Professor Dr. Anton Caragea remarks the fact that: 18 March is a day of action, for the establishment and protection of world natural areas, for the promotion of bio-diversity, as a powerful promotion tool for tourism activities.

Also is worth considering that according to the executive order, all the tourism prizes and recognition offered by European Tourism Organization will have to incorporate the respect for world protected areas and natural parks.

The country celebrated today across Europe is the Republic of Zimbabwe, the receiver of WORLD BEST TOURIST DESTINATION AWARD for 2014.

Zimbabwe had actively tackled the issue of natural areas protection and the title was regarded as an encouragement for continuing actions on the field of world natural protected areas.

The 2015 recipient of WORLD BEST TOURIST DESTINATION will also have to endeavor to promote bio-diversity protection or to support the establishment of natural protected areas and parks, as a tool for protecting nature and supporting sustainable development stated Professor Dr. Anton Caragea.


The event held on 18 March 2015, had united under the title of International Day of World Protected Areas and National Parks more than 26 ambassadors and diplomatic envoys to the headquarter of European Council on Tourism and Trade.

The event contained a speech by Professor Dr. Anton Caragea, ECTT President reflecting the importance of world protected areas and natural parks, the screening of a movie regarding ZIMBABWE- WORLD BEST TOURIST DESTINATION FOR 2014 achievements on the field of natural conservation.

Other allocutions where held by Academician Mircea Constantinescu, European MP`s: Steliana Miron, Ionita Dan, Marcel Dumitru Bujor etc. and by presentations of the environmental situation in their country held by the ambassadors of Morocco, Malaysia, Macedonia and Cyprus etc.

The second world celebration of International Day of World Protected Areas and National Parks, inspired by Professor Dr. Anton Caragea-Goodwill Ambassador for World Protected Areas and National Parks was dedicated to attract the world attention to the issue of establishing and protecting natural areas and parks for the benefit of future generation and as an intricate part in sustainable development and in tourism development.


In the concluding part of the meeting a congratulatory message was adopted to President Robert Mugabe of Zimbabwe, the receiver of WORLD BEST TOURIST DESTINATION AWARD IN 2014 and the President of African Union urging further cooperation on tourism and environmental issues.
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BEST OF AFRICAN HOTELS: MEIKLES IN HARARE AND VICTORIA FALLS 

7/12/2014

 
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Victoria Falls Hotel-Go see the Best Luxury Hotel in Africa





For over 100 years, visiting members of Royal families, international and local statesmen, and celebrities worldwide, have preferred to stay at The Victoria Falls Hotel, where they are assured of privacy and care.



On the occasion of Zimbabwe familiarization trip for European Council on Tourism and Trade Organization (ECTT), the director of hospitality and amenities department of ECTT: Mr. Ioan Matei has assessed the accommodation, amenities and tourism facilities existent in Zimbabwe.


As a result of this first hand observation, for a period comprised between 29 May-7 June 2014,  ECTT department of hospitality and amenities is recommending as ones of the best African hotels, offering luxurious condition and a perfect structured management: the Victoria Fall Hotel in Victoria Falls  and Meikles Hotel in Harare (part of The Leading Hotels of the World).



The two hotels are fully complying with international standards, are offering luxury and full five stars commodities, safety and large are of opportunities for a lavish stay in the heart of Africa: Zimbabwe.


As the country was named as World Best Tourist Destination in 2014 is expected to receive in the next two years large number of international tourists, and the need for recommendation of luxury hotels is in full spring.


Victoria Falls Hotels is priding himself as having 180 rooms decorated in a manner that recaptures the comfortable charm of a bygone age, with colonial prints, four-poster and canopied beds, antique furniture and well-chosen artifacts.


Modern facilities and amenities mingle well with the old-fashioned ambience, including such 21st century travellers’ necessities as personal safes, minibars, bathrobes, digital satellite television and even umbrellas for the convenience of guests visiting the Rain Forest surrounding the Falls. 


Deluxe Rooms and Suites in the original section of the hotel offer breathtaking views across the deep Zambezi River gorge to the Victoria Falls Bridge and the spray of the Falls.

The home of royalty for the last 100 years: VICTORIA FALLS HOTEL  

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Victoria Falls Hotel has being home for more that 100 years to the royalty of Europe, their list of guests in this period being a true who’s who of the world.


The second recommended luxury establishment is Meikles Hotel in Harare that is celebrating a 100 year history and has always envisioned a commitment to the “highest possible standard of service and product” – something that has become enshrined in the Meikles culture.  


It has always been an iconic landmark of capital city Harare, one which has constantly and gracefully evolved through the colonial era of Rhodesia into modern- day Zimbabwe. Its position in the heart of the city has allowed its walls to bear witness to many events that have shaped the Zimbabwe’s past.Today Meikles-Harare is offering an atmosphere steeped in history, combining the charm of the old with the comfort and convenience of today.


Meikles Hotel-Harare-Best African luxury hotelThe team of ECTT is warmly congratulates the two hotels: Meikles and Victoria Fall for their long history of achievements and is encouraging all the travellers interested in discovering Africa to visit Zimbabwe-World Best Tourist Destination in 2014 and to benefit the best’s hotel’s that Africa is having to offer: Meikles Harare Hotel and Victoria Falls Hotel in Victoria.


Meikles Hotel-Harare http://www.meikles.com/


The Victoria Falls Hotelhttp://www.victoria-falls-hotels.net/

EUROPE SALUTES HIS NEW ACADEMICIAN-MINISTER WALTER MZEMBI FROM ZIMBABWE

7/12/2014

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On the occasion of WORLD BEST TOURIST DESTINATION 2014 elections, the Academic Board of European Council on Tourism and Trade has decided to co-opt as his newest honorary academic member- Mr. Walter Mzembi, Minister of Tourism and Hospitality Industry of Zimbabwe. 

Academician Mircea Constantinescu presenting his welcoming speech for Minister Walter Mzembi 


The decision comes natural, as Minister Walter Mzembi succeeded in profusely supporting the successful candidature of Zimbabwe to the highest tourism honor- WORLD BEST TOURIST DESTINATION.

After being voted as WORLD BEST TOURIST DESTINATION FOR 2014, Zimbabwe has become the first African country to hold this honor, a sign of African resurgence and of closer ties with Europe.

The decision to award the HONORARY ACADEMICIAN TITLE has come not only after the successful Zimbabwe bid for WORLD BEST TOURIST DESTINATION AWARD, but in recognition of the extensive academic activity realized by Minister Walter Mzembi in the last span of time.From the large list of academic qualification of Mr. Walter Mzembi the academic committee has appreciated his studies in: Mechanical Engineering, Diplomas in Business and Governance Studies (USA), Business Administration and Doctorate in management (Mexico) etc.

The decision was taken in consensus on 3rd of May 2014 and was communicated to Minister of Tourism and Hospitality Industry of Zimbabwe-Mr. Walter Mzembi in Harare on 29 May 2014.


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Senator Ionel Agrigoroaei and Director  of European Tourism Academy are offering warm congratulation to Minister Walter Mzembi





The official handing out ceremony was part of   WORLD BEST TOURIST DESTINATION FOR 2014 and was conducted by the Director of European Tourism Academy-Academician Professor Dr. Mircea Constantinescu.


In his welcoming speech in the European Academy, Professor Mircea Constantinescu has praised the first African leader accepted in the European Academy-Minister Walter Mzembi: Dr. Walter Mzembi is at the same time a great patriot. He loves his country, Zimbabwe, and the people of Zimbabwe. He put his enthusiasm, energy and knowledge in making a better life for the people and promoting the image of his country all over the world (…..)


Dr. Walter Mzembi is a born communicator and diplomat. And this is not a pure laudation. The recognition of his merits in this area are confirmed by the appreciation of the Institute of Public Relations, by the African Travel Association, by the United Nations World Tourism Organization, by the Institute Of Cultural Diplomacy, and by many other national and international professional bodies.Professor Mircea Constantinescu has praised the first African leader accepted in the European Academy-Minister Walter Mzembi.


In the end of the ceremony Senator Ionel Agrigoroaei handed out the academician insignia and European Council on Tourism and Trade President-Professor Dr. Anton Caragea invited the new academician Walter Mzembi to take his place amongst his peers. 

After being nominated as Academician- Honorary Member of European Tourism Academy Mr. Walter Mzembi becomes the voice of African continent in relation with Europe and in the world tourist stage opening the gates of prosperity and recognition for his fellow ministers from Africa and creating new opportunities of engagement between Africa and Europe in tourism, culture and economic cooperation.




Gratitude speech for European Tourism Academy from Academician Walter Mzembi .

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MINISTER OF EDUCATION,SPORT AND CULTURE OF ZIMBABWE IS RECEIVING FAVORITE CULTURAL DESTINATION KUDOS

7/1/2014

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Office of The  President of European Council on Tourism and Trade had made public the speech of His Excellency President Dr. Anton Caragea on the occasion of WORLD BEST TOURIST DESTINATION AWARD CEREMONY held in Zimbabwe.


The function has taken place in a festive ceremony when the Minister of Culture and Sport of The Republic of Zimbabwe had received from His Excellency President of European Council on Tourism and Trade the FAVORITE CULTURAL DESTINATION title for Republic of Zimbabwe as part of WORLD BEST TOURIST DESTINATION award ceremony held in Zimbabwe between 29 May-6 June 2014.

Distinguish guests,

To all the people of REPUBLIC OF ZIMBABWE,



H.E. Professor Dr. Anton Caragea delivering the speech for Zimbabwe-FAVORITE CULTURAL DESTINATION IN 2014 







I must say what a privilege is for the all mankind to honor a country that is becoming a FAVORITE CULTURAL DESTINATION.

It is also a great pleasure to address our salute to the majestic people of Zimbabwe, a people that with spirit and mettle have united the south of African continent in the peerless civilization of Great Zimbabwe, that had left to the mankind the legacy of an indelible civilization, with hundreds of monuments of historical and world patrimony relevance, a strong and proud people that had offered to the world heritage countless blessings.

Today when we celebrate Zimbabwe as a cultural and touristic power house, we must not forget that the main credit belongs, without a doubt, to the all people of Zimbabwe irrespective of their race, color, political or religious orientation that from 1979 onwards have been constructing, defying unfathomable difficulties, a life of dignity, liberty and tolerance in a free country.

Today, we come to share the good news that Africa, that recently celebrated 50 years of African unity, has reasserted herself and we come to honor a country of REBIRTH , OF RENAISSANCE, in a world that forgets that the main reason of tourism is imbuing the travelers into local culture, to immerse them in the discovery of the history,  we come today to Harare honor a TRUE CULTURE.

In a world that is loosing the true values, we come today the honor a real TOURISTIC PATRIMONY, in a time in which to many speak and do not act for protecting historical sites and environmental riches, we come to honor  THE SEVEN WONDER OF TOURISM, we come to honor the Republic of Zimbabwe.

We come in this place of Hope, in this place where almost 35 years ago the end of segregation, of exploitation and of colonialism was cried out into the open and confronted with a new name: Harare!

Here, in the city that never sleeps we have all gather to show our support for the values of humanity, of cultural driven tourism.

We are all here in the search for a country that offer to tourists a complete experience, a country that educates spirit, elevates soul and gives everybody a lesson in history and culture.

We all have found in ZIMBABWE the perfect teacher in tourism, offering to all tourists of the world the possibility of a safe, pleasurable and enlightening touristic experience.

Among the reasons leading to awarding FAVORITE CULTURAL DESTINATION  IN 2014 title to REPUBLIC OF ZIMBABWE our report has taken under consideration:

-                      The promotion and support offered to a new concept of community natural protection supporting tourism friendly to nature, with low ecological impact and preservation of natural biodiversity and protection of endangered species and areas, especially rainforest south-African eco-climate.

-                      Offering to tourists the outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation and the opportunity to visit extraordinary space such as: the unique landscape of Victoria Waterfall, the National Parks as: Mana, Eastern Highlands from Manicaland, Mana Basins from West Mashonaland, Exfoliated Hills from Matebeland, Chilojo Cliffs, and Matobo Hills from Bulawayo etc.

-                      The preservation of an outstanding historical and cultural patrimony that comprises wonderful sites such as: cultural, historical and rich legacy of Great Kingdom of Zimbabwe, the preservation of the former capital of Shone Kingdom-Great Zimbabwe in Masvingo area with a world class fortification system and palatial complex from 12th century, these are offering a rare insight  for tourists into one of the greatest civilization of pre-colonial Africa and a rare window into traditions of centuries.

-                      Today, REPUBLIC OF ZIMBABWE is creating and offering for tourists an open air museum, a rare collection of historical and archeological treasures that educate and enrich the world.

-                      – The preservation of  cultural and natural sites of world significance and value such as: Great Zimbabwe National Monument (added to UNESCO list in 1986), Khami Ruins National Monument (added to UNESCO list in 1986), Matobo Hills (added to UNESCO list in 2003), Mana Pools National Park, Sapi and Chewore Safari Areas (added to UNESCO list in 1984), Mosi-oa-Tunya / Victoria Falls and UNESCO candidate regions as:Ziwa national monuments dating from Stone Age period,make destination Zimbabwe to offer an incomparable contribution to the world legacy.

Based on these facts that can be completed with many others, The European Council on Tourism and Trade decided, unanimously, to declare REPUBLIC OF ZIMBABWE – FAVORITE CULTURAL DESTINATION in 2014.

Your Excellency Mr. President,

It is my great honor and privilege to hand over this title to the Minister of Culture and Sports of Republic of Zimbabwe, as an international recognition for all the people of Zimbabwe, all united in the service of protecting and preserving historical and civilization patrimony of your country, in fostering tourism and culture, in the service of the people of  ZIMBABWE,

May this award be transformed in a support for developing the international standing of REPUBLIC OF ZIMBABWE, for a sustainable tourism and development and in a base for further success for A WORLD OF WONDERS -THE REPUBLIC OF ZIMBABWE.

Esteemed Minister of Culture,

It is my privilege to handover to you, as representative of culture of THE REPUBLIC OF ZIMBABWE, the award for FAVORITE CULTURAL DESTINATION  FOR 2014.



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Government of Republic of Zimbabwe posing with FAVORITE CULTURAL DESTINATION IN 2014 diploma

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ACADEMICIAN MIRCEA CONSTANTINESCU BESTOW ACADEMICIAN TITLE TO MINISTER OF TOURISM OF ZIMBABWE-WALTER MZEMBI

7/1/2014

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Academician Mircea Constantinescu attended  the European Council on Tourism and Trade official delegation to Zimbabwe.


 On the venue of WORLD BEST TOURIST DESTINATION FOR 2014 official function held in Zimbabwe`s capital Harare, the Director of European Tourism Academy- Academician Mircea Constantinescu has officially presented the insignia and certificate of membership to European Tourism Academy most recent elected member-The Minister of Tourism and Industry of Republic of Zimbabwe-Walter Mzembi.

Here is Academician Mircea Constantinescu declaration on this solemn occasion:

We are here to award to Dr. Walter Mzembi, the Minster of Zimbabwe, the Academician status and Medal of Honor, by the European Tourism Academy.



Director of European Tourism Academy-Professor Dr. Mircea Constantinescu makes the laudatio for Walter Mzembi-Minister of Tourism of Zimbabwe



We may say from the beginning that the curriculum vitae as well as the entire activity of dr. Walter Mzembi are remarkable and represent a very successful combination between high level knowledge and expertise, and efficient action implemented in different areas of the public service.

Dr. Walter Mzembi is a very resourceful person and a man of many talents.

His initial activity in the area of mechanical engineering, mining activity, water resources engineering, development and management, land resettlement and agro industrial management provided him with extensive knowledge and expertise. This is also a confirmation that his doctorate in management is well deserved.

The studies and diploma in Business and Governance studies of Dr. Walter Mzembi gave him credentials for being a knowledgeable member of the Zimbabwe government and of the different Parliamentary bodies and committees.

Dr. Walter Mzembi is at the same time a great patriot. He loves his country, Zimbabwe, and the people of Zimbabwe.

He put his enthusiasm, energy and knowledge in making a better life for the people and promoting the image of his country all over the world.

One may think that in a large and complex country like Zimbabwe, being a Minister of Tourism may be much easier than in other areas of activity. But what the international tourist visiting Zimbabwe nowadays might see is only the tip of the aisberg. Practically all the Zimbabwe economy is benefiting from and contributing to a successful tourism, making the tourism the third largest contributor to the Gross Domestic Product, after mining and agriculture sectors.

Dr. Walter Mzembi’s expertise in all these areas was extremely useful.

Mother Nature was generous with Zimbabwe. The numerous natural reservations represent a valuable asset and create a legal framework for preserving the natural resources and wonderful landscapes, as well as building a tourism structure. After our working trips and evaluations of many countries of the world, we know that only the beauty of a scenery does not make a tourist attraction and does not bring revenues to the people.

You need modern infrastructure, need people to provide services and stewardship, need financial and human resources, need communication and good will, and above all you need to be proud of your country.

Dr. Walter Mzembi knows all that, and since 2009 he and his team, with the support of the entire Zimbabwe government, developed and implemented a successful strategy for the Zimbabwe tourism.

Dr. Walter Mzembi is a born communicator and diplomat.

And this is not a pure laudation. The recognition of his merits in this area are confirmed by the appreciation of the Institute of Public Relations, by the African Travel Association, by the United Nations World Tourism Organization, by the Institute Of Cultural Diplomacy, and by many other national and international professional bodies.

But there are not the titles and diplomas that finally count, but the results, and Dr. Walter Mzembi, as Minister of Tourism of Zimbabwe got remarkable results since 2009. He realized that a continuous development of domestic tourism will not be enough. The tourism of Zimbabwe, as the entire Zimbabwe nation must be reconnected to the world.

It was not an easy task for a country that has been confronted with an unlawful isolation for more than a decade. The president Robert Mugabe, the Zimbabwe Government and Parliament, supported by all the Zimbabwe people, played and essential role in installing again Zimbabwe into the great concert of the nations.

Dr. Walter Mzembi was part of this continuous effort of communication and diplomacy inside and outside the country, and his role as Minister of Tourism was important and with remarkable results.

So there is almost no surprise that with remarkable personalities like Dr. Walter Mzembi, Zimbabwe was nominated as the 2014 Best Tourist Destination by the European Council on Tourism and Trade, award handed over by President Dr. Anton Caragea during an official ceremony.

As a recognition of his contribution to the development of Zimbabwe tourism, we are proud to hand over the title of Academician member of Honor and to bestow the Medal Of Honor to his Excellency Dr. Walter Mzembi, Minister of Zimbabwe tourism, and to congratulate his as the newest academician of our European Tourism Academy.



Senator Ionel Agrigoroaei bestow the Academician Medal for Academician Walter Mzembi

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THREE CHEERS FOR AFRICA. ZIMBABWE BECOMES WORLD BEST TOURIST DESTINATION FOR 2014  

5/15/2014

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On May 3, 2014 in a public séance of the European Council on Tourism and Trade, gathering representatives of tourism organizations from European continent has debated the list of candidates for WORLD BEST TOURIST DESTINATION for 2014.


On the debate for WORLD BEST TOURIST DESTINATION AWARD FOR 2014, Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presented the report titled: ZIMBABWE: THE PERFECT AFRICAN DESTINATION. A SEVEN WONDER IN TOURISM AND CULTURAL POTENTIAL proposing ZIMBABWE as the winner of WORLD BEST TOURIST DESTINATION FOR 2014 and as receiver of FAVORITE CULTURAL DESTINATION distinction for 2014.

Among the reasons for awarding WORLD BEST TOURIST DESTINATION FOR 2014 to ZIMBABWE the report outlined:

-                      The peerless organization of World Tourism Organization General Assembly in 24-30 August 2013, the world gathering of tourism experts comprising more than 120 countries.

The successful organizing of this world event, despite tremendous logistic and economic challenges, proves without a doubt the capacity of Zimbabwe authority and tourism industry to organize world level events and to host all level of tourism.

After the perfect support and creative vision in carving a successful world tourism meeting,  ZIMBABWE has unequivocal demonstrated that is a safe, open and perfect managed tourism power house.

-                      The promotion and support offered to a new concept of community natural protection supporting tourism friendly to nature, with low ecological impact and preservation of natural biodiversity and protection of endangered species and areas, especially rainforest south-African eco-climate.

Community based ecotourism protection carved by Minister Walter Mzembi is a perfect way to share revenues and income, to support rural communities in prospering and presenting their foodstuff and handicrafts to the world and to make eco-tourism as the base for an economic local development.               
Sharing tourism benefits to all the population, offering eco-friendly tourism it is a lesson that REPUBLIC OF ZIMBABWE is offering to the world.
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President of European Council on Tourism and Trade declares ZIMBABWE as WORLD BEST TOURIST DESTINATION FOR 2014

-                      Offering to tourists and outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation and the opportunity to visit extraordinary space such as: the unique landscape of Victoria Waterfall, the National Parks as: Mana, Eastern Highlands from Manicaland, Mana Basins from West Mashonaland, Exfoliated Hills from Matebeland, Chilojo Cliffs, and Matobo Hills from Bulawayo etc.

All this regions and natural parks are model of achievements in ecological and green tourism that must be world recognized.

-                      The continuous development and protection of cultural and historical patrimony of Republic of Zimbabwe, the transformation of Harare in a historical and spiritual center offering to the visitor a glimpse into rich culture and heritage of  people’s of Zimbabwe

-                      The preservation of an outstanding historical and cultural patrimony that comprises wonderful sites such as: cultural, historical and rich legacy of Great Kingdom of Zimbabwe, the preservation of the former capital of Shone Kingdom-Great Zimbabwe in Masvingo area with a world-class fortification system and palatial complex from 12th century, this are offering a rare insight  for tourists into one of the greatest civilization of pre-colonial Africa and a rare window into traditions of centuries.

-                      Today, REPUBLIC OF ZIMBABWE is creating and offering for tourists an open air museum, a rare collection of historical and archeological treasures that educate and enrich the world.
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An unanimity vote choose ZIMBABWE as FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2014

-                      – The preservation of  cultural and natural sites of world significance and value such as: Great Zimbabwe National Monument (added to UNESCO list in 1986), Khami Ruins National Monument (added to UNESCO list in 1986), Matobo Hills (added to UNESCO list in 2003), Mana Pools National Park, Sapi and Chewore Safari Areas (added to UNESCO list in 1984), Mosi-oa-Tunya / Victoria Falls and UNESCO candidate regions as: Ziwa national monuments dating from Stone Age period with an incomparable contribution to world legacy.

-                      The REPUBLIC OF ZIMBABWE is today a hot spot for adventure tourism offering a large area of regions suitable for this special kind of tourism and the necessary infrastructure to welcome adventure sicker, the safety structures and natural potential to rank amongst the top world adventure spots.

-                      Keeping alive spiritual tradition, integrating tourist`s and visitors in the atmosphere of the REPUBLIC OF ZIMBABWE people, offering possibility for an enriching cultural experience, are all achievements that transform REPUBLIC OF ZIMBABWE in a spiritual first class destination.

After hearing the report, Senator Ionel Agrigoroaiei, from Romanian Parliament and Director of European Parliamentary Committee in European Council on Tourism and Trade had express the feeling’s of all present at the gathering declaring that: REPUBLIC OF ZIMBABWE  is the perfect candidate, with a perfect record of promoting eco-friendly tourism, ecological and social oriented tourism and that only a unanimity vote in favor of REPUBLIC OF ZIMBABWE could express the unwavering European tourism and economic community support in favor of such a world model.

Mr. Victor Deleanu, ECTT  rapporteur,  presented also a report on ZIMBABWE: HOT SPOT OF ADVENTURE TOURISM reiterating the highest praises for the country safety record and infrastructure and hospitality industry achievements that are making Zimbabwe the perfect destination in Africa.
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REPUBLIC OF ZIMBABWE is from 3 May 2014 the official winner of WORLD BEST TOURIST DESTINATION AWARD FOR 2014.

Mr. Mihai Prundianu, Chairman of Trade Mission of ECTT also highlighted the importance that today, when Africa is celebrated 50 years of African Unity, Europe must express his commitment and appreciation for Africa by crowning ZIMBABWE as FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2014.

In the end of the debate European Council on Tourism and Trade decided, unanimously, to award WORLD BEST TOURIST DESTINATION FOR 2014 TITLE TO REPUBLIC OF ZIMBABWE and to declare REPUBLIC OF ZIMBABWE -FAVORITE CULTURAL DESTINATION in 2014.

It was also presented the Official Invitation, on behalf of Ministry of Tourism and Hospitality of REPUBLIC OF ZIMBABWE for a delegation of European high-ranking official of European Council on Tourism and Trade, to present the WORLD BEST TOURIST DESTINATION AWARD in Harare, in person, to His Excellency President of REPUBLIC OF ZIMBABWE –ROBERT GABRIEL MUGABE the most outstanding personality of today Africa.

Awarding the highest world tourism prize of European Council on Tourism and Trade, accepting the invitation for a working visit of high-ranking members of European Council on Tourism and Trade in REPUBLIC OF ZIMBABWE, are all momentous and felicitous occasions that are offering the symbol of admiration that    all tourism experts are having for the potential and future of tourism in REPUBLIC OF ZIMBABWE  concluded at the end of the meeting Professor Anton Caragea, President of European Council on Tourism and Trade.
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    ZIMBABWE IS WORLD BEST TOURIST DESTINATION IN 2014

    European Journal of Tourism is a regular publication of European Council on Tourism and Trade destined to disseminate information`s about World Best Tourist destinations, European tourism statistic, evolution`s, laws, regulations and main event`s.

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